Kevin Kvame has devoted four decades to furthering the cause of baseball in Lethbridge and area, and during that time, he has taken the game to new heights in the city.

He serves as the president and CEO of Under the Lights Sports and Entertainment Inc., an organization that runs baseball operations for both the Lethbridge Bulls and the Prairie Baseball Academy, and Little League Alberta, while also supporting the game across the province and the country in a variety of volunteer roles.

Kvame was an early adviser to the Bulls during their formation before becoming general manager in 2002, and president in 2006. The Bulls celebrated their 25th Anniversary in 2024. He has overseen the growth of the Western Canadian Baseball League club as well as the league that time. Under his guiding hand, the Bulls have been a consistently strong contender and have two league titles in five championship appearances to their credit, with wins in 2015 and 2021 and only missing the postseason once in their history.

Kvame originally hails from Fort Macleod and always saw baseball as a teacher of not only technical skills but life skills as well. He sports a leadership style that has been described as a perfect balance of professionalism, approachability and a genuine concern for the personal and professional growth of each member of the team.

He ensures the Bulls organization is a team player in the community as well. The Bulls support many causes each year and host charity events such as the Battle of the Badges, featuring members of the Lethbridge Police Service and the Lethbridge Fire and Emergency Services. In 2024, the club introduced the Lethbridge Bulls Youth Baseball Camp.

Kvame has given generously of his time beyond his own back yard as well, serving as the Western Canadian Baseball League’s president since 2009 and overseeing exceptional growth in the league. He also was asked in 2017 to serve as president of the Canadian College Baseball Conference and oversaw the PBA host the Canadian College World Series at Spitz Stadium since 2022. From 1999 to 2010, he served as president of the Alberta Amateur Baseball Council.

In his role with Under the Lights Sports and Entertainment, he supervised the management collaboration with Prairie Baseball Academy in 2015 that continues to this day, and which brought the PBA, the PBA scholarship program, and the Junior Bulls Academy program under this tent. He was also instrumental in establishing the Lethbridge High School Baseball Academy in 2021 to offer that level of instruction to local area students.

Kvame’s dedication to baseball started in the 1980s in Fort Macleod Little League and as founder of the Fort Macleod Royals American Legion team. His first ballpark project saw the development of Westwinds Stadium for the town which became home to the Royals as well as Canadian championships in 1989-91. He has served continuously in many Little League roles at the local, provincial, national and international levels including chairing 17 national championships in Lethbridge over that period.

The Bulls’ home is Spitz Stadium (formerly Henderson Stadium), and Kvame has served as the Henderson Stadium Society president since 2001, overseeing significant improvements to the facility. He also oversaw the development of Canola Harvest Field in Lethbridge which opened in 2002 for a Canadian championship and is slated to do it again in 2027.

He was a member of the Lethbridge Sports Bid Committee from 2004 to 2012, chairing the Committee from 2008-12, and served on the board of directors with the Lethbridge Sport Council as one of the founding directors from 2008 to 2012.